Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

Communications Measurement Matters More Now Than Ever

By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media…
AMEC Measurement Month 2020

Measurement 101: answering the tricky questions

In this 3-minute read for measurement month 2020, AMEC members…

A Guide to Share of Search: Everything You Need To Know

Share of search is a metric that’s been accessible for well…

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…
AMEC Measurement Month 2020

25 Years On Measurement Matters More Than Ever

AMEC Measurement Month kicked off with a presentation from…

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME

AMEC is launching a new mentoring programme in February 2021…
Virtual Summit 2020 Announcement

Expert Takeaways on The Future of PR Measurement Technology

How is technology enabling the PR measurement ecosystem in the…

Data-driven strategies become an organisational priority

Data analysis is no longer only a success indicator of your own…
Virtual-Summit-2020-Announcement

New AI vision: creating a semantic map to adjust a communication strategy

This session is included in the AMEC Virtual Summit season pass,…
Barcelona Principles 3

Barcelona Principles 3.0 – What does it mean for comms measurement?

Barcelona. Famous for its history, architecture and football.…

The Dashboard Dilemma

Simon Gebauer, CCO, Observer and AMEC European Chapter Co-Chair In…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement

The AMEC Agency SIG have been developing a free toolkit for members…

Ask the Experts! AMEC North American Chapter webinar

The AMEC North America Chapter is launching a new webinar series…

Measuring Reputation – Driving Leaders to Change

Trust.  A clear, simple word.  Auditing trust is not so simple.…

Huge potential for PR professionals in the health and wellbeing sector post pandemic

It’s been a challenging time for any PR professional in the…