Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…

Australian PR professionals commit to BP 3.0

This year's third release of the Barcelona Principles is proving…

Upscaling the role of Media Monitoring, Measurement & Evaluation in Post COVID-19

A great #AMECMM contribution hosted by AMEC member Philip Odiakose…

AMEC Young Professionals Chat Series – Episode 1

AMEC's Young Leaders special interest group Chair, Ngaire Crawford, Insights…

Beginning at the beginning: How using the IEF can help you find your why

By Daniella Graham, Senior Strategist, Mischief PR Earlier…

Google Data Studio as an Integrated PR Measurement Platform

Author: Tressa Robbins, Burrelles, VP Client Onboarding. AMEC…

AMEC partners with The GovComms Festival

We are pleased to announce our partnership with @contentgroup’s…

Communications Measurement Matters More Now Than Ever

By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media…
AMEC Measurement Month 2020

Measurement 101: answering the tricky questions

In this 3-minute read for measurement month 2020, AMEC members…

A Guide to Share of Search: Everything You Need To Know

Share of search is a metric that’s been accessible for well…

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…
AMEC Measurement Month 2020

25 Years On Measurement Matters More Than Ever

AMEC Measurement Month kicked off with a presentation from…

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME

AMEC is launching a new mentoring programme in February 2021…
Virtual Summit 2020 Announcement

Expert Takeaways on The Future of PR Measurement Technology

How is technology enabling the PR measurement ecosystem in the…

Data-driven strategies become an organisational priority

Data analysis is no longer only a success indicator of your own…