When Harry met Sally

Measurement and evaluation in the new reality of integrated marketing.…

The Summit Measurement Colloquium

Moderator: Paul Holmes, CEO, the Holmes Group and a panel of…

Assess public diplomacy and adapt through measurement

Ambassador Kolinda Grabar-Kitarovic, Assistant Secretary General…

Special Summit Address

A New Paradigm and Model for Measurement and Evaluation. ‘Exclusive…

How Lenovo set up a Global Analytics hub and Social Media Listening Command centers to get closer to the customer.

Rod Strother, Director, Lenovo Center of Social and Digital Excellence,…

The Science of Engagement

Dr. Olivier Oullier, Full Professor of Behavioral Sciences, Aix-Marseilles…

Measuring Relevance

Matt Neale, President, International, GolinHarris.

Putting evaluation at the heart of public service communications

The reform of UK government communications and the lessons Alex…

FROM INSIGHT TO IMPACT: Why value isn’t where it used to be.

The work of corporate communicators is more valuable than ever…