AMEC Measurement and Evaluation Supports the Global Data Quality Initiative, see the full pledge and add your support. This initiative represents a collaborative endeavor across the research, insights and analytics eco-system to tackle emerging and persistent risks linked to data quality in the market and social research, consumer insights, and analytics sector.

Emphasizing the importance of leveraging responsible AI to accurately capture the sentiments of consumers and other key stakeholders, the initiative underscores the challenge of uncovering truth and precision in unstructured data.

AMEC’s leadership in this arena, spearheaded by Rob Key, AMEC Board Director and CEO of Converseon, coincides with the exponential growth of unstructured data. This growth significantly influences the development and progression of social and media analysis, brand and reputation monitoring, trend identification, as well as generative AI and LLMs.

See how to get involved here