Kyle leads global external monitoring for Shell’s Corporate Relations function. In his role, Kyle delivers reputation insights to multiple stakeholders across Shell’s global operations. Prior to joining Shell, Kyle was Head of Automotive for Prime Research. Kyle’s combined agency and client-side experience gives him a unique perspective on how data is used and valued by Europe’s biggest company. Kyle was named one of the top 5 brand leaders in Social Media Intelligence by the SILab in 2024.