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International association for the measurement and evaluation of communication
The Perfect Mix – Applying the Integrated Evaluation Framework for Campari Group
Chiara Latella, Global Brand PR Manager, Italian Icons & Gin, Campari Group Allison Spray, Director of Director of Data and Insights, Hill+Knowlton Strategies From the AMEC Global Summit on Measurement 2018 in Barcelona on Wednesday 13th June.
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