What can social media in China teach the world?

Dr Linda Xu, Chief Client Officer & Head of Research, Kantar Media CIC
The fast-moving social media landscape in China features an entirely different set of leading platforms and players. The evolving eco-system is driving innovative business models for brands for their marketing and business strategy which are gaining notice from other social media markets and global players.
This special session will highlight:

  • The influence of social platform in China (spending, user base, landscape)
  • Inpact of social campaigns in China. A case study in a key industry for brand or marketing purposes and the power of KOLs
  • Crisis management in China’s digital world and the impact of crisis on brand image, celebrity monitoring and tools for crisis management
  • Why social media in China is different from other parts of the world