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International association for the measurement and evaluation of communication
LUNCH TIME PRESENTATION
What can social media in China teach the world?
Dr Linda Xu, Chief Client Officer & Head of Research, Kantar Media CIC
The fast-moving social media landscape in China features an entirely different set of leading platforms and players. The evolving eco-system is driving innovative business models for brands for their marketing and business strategy which are gaining notice from other social media markets and global players.
This special session will highlight:
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