A new research study has been launched to find out the importance of communications measurement in Non-Profit organisations.

The research study is being carried out by the Non-Profit Group of the International Association for the Measurement and Evaluation of Communication (AMEC).

AMEC’s study will assess the relevance of communications research and measurement to a Non-Profit organisation, as well as to explore how Non-Profit communications professionals are managing disruptive changes (e.g., such as social media) in the industry.

Specifically, the research aims to explore:

  • Do the management teams of Non-Profits consider communications measurement to be important in changing times?
  • What new and innovative methods are being used in communications measurement to address disruptive communications caused through technological change?
  • Whether measurement is now considered a necessity to deliver the most effective and impactful communications.

All Non-Profits anywhere in the world are invited to take part by clicking on this link.

Members of the AMEC Non-Profit Group include the Bill & Melinda Gates Foundation, UNICEF, Cleveland Clinic, OXFAM GB and World Food Bank.