Workshop D

Outputs to outcomes – from why to how
Barcelona Principle #2 states that …Measuring the Effect on Outcomes is Preferred to Measuring Outputs. But we know from AMEC research that most client work does not include outcome measurement.

Is the problem not that people think that they should measure outcomes – but they don’t know how to do it?
How to carry out outcome measurement and put measurable outcomes in place.
Understanding the important of outcome measurement solutions for our businesses and advice how to prepare and sell outcome measurement solutions.
An international panel gives their advice.

Moderator: Paul Hender, Head of Insight and Analysis, Gorkana.


Aseem Sood, CEO, Impact Research & Measurement Pvt Ltd.
Johna Burke, Executive Vice President, BurrellesLuce.
K C Brown, General Manager at Cision Global Analysts.
Mikkel Hausner, Director, Analytics & Insights, Infomedia, Denmark