Workshop A

Winning in the Integrated Comms World
In a competitive business environment having the right product and the right people has never been more important. This practical and interactive business clinic will cover:

Is your client or agency more integrated than you know? Spotting the signs and asking the right questions.
How to future-proof your product for an integrated marketing comms world.
Do we hire for integrated skillsets or combine specialists in new ways?
Moderator: Marion McDonald, Managing Director, Strategy & Measurement, Asia Pacific Region, Ogilvy Public Relations


Michele Peterson Murray, Senior Executive Director, Integrated Communications, National Cattlemen’s Beef Association, a contractor to The Beef Checkoff, USA
Lilia Glazova, CEO, PR News, Russia.
Khali Sakkas, Head of Insights, iSentia Australia