Workshop B

360 Degrees of Chaos: Harnessing the International Data World

“A person who is gifted sees the essential point and leaves the rest as surplus.”
Thomas Carlyle, Scottish Writer Scottish philosopher, satirical writer, essayist, historian and teacher.

Good measurement requires simple, smart, good data collection – and a way to navigate through all of the swirling, turning, churning chaos out there. This practical ‘how-to’ workshop looks at the best way to see your way through the process of data planning, data collection and data analysis – to help you have complete confidence in the data you are reviewing and measuring.

  • On the road to simple and smart.
  • Making the smart decision about methodology.
  • Now that you have goals, how do you get there?
  • Picking your partners.
  • Vetting criteria for international data collection firms.

Moderator: Paul Braun, Owner, Braun Research, Inc.

The Panel:

Annie Weber, EVP, Public Affairs & Corporate Communications, Consumer Experiences North America. GfK Custom Research, LLC.
Ann Sofie Krol, Analysis Manager Nordic Region at Opoint, Stockholm.