Mary Elizabeth Germaine

Partner/Managing Director, Global Analytics, Ketchum

Mary Elizabeth leads Ketchum’s research, measurement and analytics sector. Since joining the agency in 2001, she has been instrumental in growing the business to well over 60 in 12 cities globally today. With close to 20 years of experience as a communications researcher, Mary Elizabeth counsels clients on how to make the best use of analytics and derives insights to develop strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools as well as the agency’s strategic planning process.

Mary Elizabeth Germaine

Job Title: Partner/Managing Director, Global Analytics, Ketchum

Mary Elizabeth leads Ketchum’s research, measurement and analytics sector. Since joining the agency in 2001, she has been instrumental in growing the business to well over 60 in 12 cities globally today. With close to 20 years of experience as a communications researcher, Mary Elizabeth counsels clients on how to make the best use of analytics and derives insights to develop strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools as well as the agency’s strategic planning process.

Mary Elizabeth Germaine has spoken as the following Amec Summits