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International association for the measurement and evaluation of communication
Mary Elizabeth leads Ketchum’s research, measurement and analytics sector. Since joining the agency in 2001, she has been instrumental in growing the business to well over 60 in 12 cities globally today. With close to 20 years of experience as a communications researcher, Mary Elizabeth counsels clients on how to make the best use of analytics and derives insights to develop strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools as well as the agency’s strategic planning process.
Job Title: Partner/Managing Director, Global Analytics, Ketchum
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