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International association for the measurement and evaluation of communication
Lilia Glazova has more than 15 years of experience in PR measurement. Three years she spent in PRP Weber Shandwick, Moscow office as a Head of Analysis Department. Since 2006 Lilia has been managing a communication research company PR News as CEO and has developed it to one of the leading one in the industry in the country. Lilia pays a lot of attention to a public work at communication market. In 2020 members of the Russian Association of PR Consultancies (AKOS) which is the Russian branch of ICCO elected Lilia Glazova chairwoman of the association. She is also a member of the Russian Public Relations Association and the head of the committee for the formation of the communication classifier of the Coordinating Council of the Communication Industry at the Civic Chamber of the Russian Federation. In addition to her professional activity Lilia passionately believes in the importance of industry education. She initiated the launch of PR News Academy consists of thee module courses dedicated to communication research and standards. The main goals are to popularize research, educate the local community and also to increase the awareness about measurement standards. Lilia is a member of the expert jury of several most important PR, marketing and ad awards in Russia and a frequent speaker at local industry conferences.
Job Title: CEO, PR News
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