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International association for the measurement and evaluation of communication
Kristy is a business analyst focused on communications strategy and measurement. After holding nearly every marketing role imaginable in telecommunications, media and technology companies, she started on a new journey into communications measurement. Her natural curiosity, problem-solving, and analytical nature, combined with an ability to connect the dots and love of figuring out how things work, serve her well in her role in Marketing Sciences and Technology for global analytics leader SAS, where she leads PR and social media measurement. Kristy holds undergraduate degrees in Marketing and Finance, and a Masters in Business Administration.
Job Title: Marketing Science and Technology Analyst, SAS
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