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International association for the measurement and evaluation of communication
Deborah joined American Society of Anesthesiologists (ASA) in November 2016, bringing more than fifteen years of business development, marketing, and event strategy experience. Her responsibilities include partner relations, business development and product development – with an emphasis on attendee and exhibitor engagement for ASA’s conferences and meetings portfolio. Prior to joining ASA, Deborah served as Integrated Brand Development Director at Modern Healthcare, a media source for healthcare business and policy news, research, and information, where she was responsible for strategic operations, marketing, and event growth strategies. She was also Managing Director at bXb Group, where she collaborated with leading industry associations to grow audience and engagement through digital event platforms.
Job Title: Director, Corporate Relations and Business Development, American Society of Anesthesiologists
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