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International association for the measurement and evaluation of communication
Catherine is the Head of Insight and Evaluation for the Prime Minister’s Office and Cabinet Office. Since March 2021, she’s also been working as part of the National Resilience Communication Hub, where she’s been leading on developing the communication evaluation programme as well as setting up an extensive programme of research to track public behaviour and develop and deliver policies and communication throughout the Coronavirus crisis. Before joining Government, she worked in the media and leisure sectors. She’s a big believer in a pragmatic and iterative approach to evaluation – accept that no evaluation will be perfect, prove what you can, and use it to make your next campaign even better.
Job Title: Head of Insight and Evaluation, Prime Minister's Office and Cabinet Office Communications, UK Government
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