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International association for the measurement and evaluation of communication
Ben uses specialist research capabilities to take the guesswork out of brand decision-making. He sees his role as giving decision makers the confidence, insight and vision to influence the organisation. He does this by making complex information tangible,intuitive and simple to understand, and communicating insights in a creative and engaging way to inspire action. He has worked with leading brands over his 16-year Insights career, including British Airways, McLaren Automotive, Bapco, Pfizer, Procter & Gamble, CVS Health and Saudi Aramco.
Job Title: Head of Insights + Analytics, Siegel+Gale EMEA
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