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International association for the measurement and evaluation of communication
Plus Measurement Services is Nigeria leading and fastest growing Independent Communications and PR measurement agency, that focus on delivering detailed Media Monitoring, Measurement, Evaluation and Analysis across the full spread of media channels.
The agency is internationally recognised as a PR measurement agency in Nigeria with activities being governed by AMEC (International Association for the Measurement and Evaluation of Communication).
Our senior team has years of combined global communications measurement, media audit, media intelligence, media research and big data management experience, which gives us a level of insight and authority that goes well beyond the norm in standard client/supplier relationships. Using the latest technology and human analysis techniques, we are able to provide unique actionable insights to allow companies develop effective communication strategies.
• Monitor, Measure, and evaluate the impact of communications on brand/services (With detailed Analytical Report)
• Competitive analysis (TOMA, PR drivers, Key reputation issue, SOI and SOV)
• Sentiment analysis
• Performance trend measurement
• Reputation measurement
• Reporter/Spokesperson analysis
• Media Impact Score analysis
• Brand, Public & Media Perception Audit
• Event Measurement
Combining the latest technology and human analysis techniques, we are able to provide unique actionable insights to allow companies develop effective communication strategies.
P+ Measurement Services deploys the *P+MCA methodology, recognized as a commercial system for media content evaluation and analysis.
*P+MCA: P+ Media Content Analysis.
New Address: No.2 Fasoro close, Surulere
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