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International association for the measurement and evaluation of communication
GlobalNews® Group, Latin American Media Monitoring and Analysis Company, has been in the market for 10 years, it is based in Argentina and it has its own network with offices and correspondents in 17 countries in the Latin American area.
The company’s analysis service provides a regional auditing of corporate image, including quali-quantitative analysis and advertising performance. Reports are personalized, allowing to determine subjects according to activities, comparison of corporate image, development of mediatic role, and identification of public opinion leaders, contextualization and assessment of results.
The company added the service of Monitoring and Analysis of Asian media in 2007.