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International association for the measurement and evaluation of communication
Concept Business Intelligence Unit (BIU) is a combination of industry defining Media Monitoring Capabilities, Analytic Tools & Consultative Client Relations. We deliver business critical news and information that are used by leading corporates across industries to gain and maintain their competitive edge. With a team strength of over 160 people, we create an efficient blend of media monitoring and research analysis professionals. Today we service over 600 clients, over 40 PR agencies and other international research and monitoring agencies from over 40 cities in India (with capabilities to reach out to any other city in India and the neighbouring countries like Pakistan, Sri Lanka, etc.) and also maintain an archive of over 1,000,000 articles and counting since 2002.
Media Monitoring: Keyword based monitoring across all three platforms i.e. Print Media (1500+ publications tracked), Online Media (30,000 + websites covered) and Electronic Media (over 50 channels tracked) with capabilities to share the content using customized / white labelled newsletters, RSS feeds, API’s, wherein the data is directly transferred to the client’s portal.
Media Analysis: We provide an array of customizable quantitative and qualitative media analysis reports to help our clients identify the media SWOT and thereby help plan their PR strategies. With a mix of relevant software and manual inputs, we create deliverables to meet client requirements and timelines. The reports can be accessed using our portal or Mobile App and we also share PPT and excel files with our clients.
Service Offerings for International Agencies: We help our international agency partners with end-to-end services like article cropping / cleaning, tagging, report writing, translation services, etc.
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