Is your organization on a journey towards communications measurement maturity? Do you know where your journey will take you? Hear from senior communication directors and experts in communications and program evaluation to understand:

The evolution of communication measurement and evaluation
The use of data-driven reputation building – focused on quality
How to implement a state-of-the-art measurement framework and create ownership
How to apply best practices in data-driven maturity from other business functions outside communications
Which core principles can help you to get started and to successfully scale your measurement activities

This webinar is organized by The Nordic Alliance for Communication & Management together with the European Association of Communication Directors as part of the “Measurement Month” initiative by the International Association for the Measurement and Evaluation of Communication (AMEC).