The event will be centred on PR measurement & evaluation, Barcelona Principles and the relationship between PR, Measurement and Evaluation as well as best practices using #EvaluatePR alongside #AMECMM on twitter.

#EvaluatePR will be a virtual event on Twitter, targeted at everyone in the Communications and PR industry (brands, PR agencies and other Measurement and Evaluation firms). To enlighten, broaden thoughts on reasons and gains of Measurement and Evaluation. We shall use this medium to propagate the importance of a PR Measurement program in Communications’ plan, Barcelona Principles, enlighten our audience about Measurement & Evaluation. And also establish a link of good network across media related fields.
#EvaluatePR shall create network for both local and international Nigerian practitioners.