APA-Campus: PR-Controlling und PR-Evaluation9th October 2018/by AMECQualified evidences regarding the success of PR measures are increasingly demanded by PR evaluation: whether for the optimization and control or the legitimisation of further PR activities. The seminar gives an overview of possibilities and instruments on how to measure the PR goals of a company, the goal achievements and the achieved success. It also provides arguments on how PR’s contribution can add value to the company. https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-10-09 11:53:192019-09-18 10:22:44APA-Campus: PR-Controlling und PR-Evaluation