AMEC for PR and Marketing Agencies

What is AMEC

AMEC is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research, analysis, evaluation and insights.

The AMEC logo is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients.

How can you benefit as an agency?

While PR and Marketing agencies may be ultra-competitive in pitches, AMEC agency members understand when it comes to measurement and evaluation, most face similar challenges:

• How to balance the need to prove results with a reluctance to dedicate budget to measurement.
• Deciding what to measure, and how.
• How to cope with complex analytics when agencies are largely staffed by wordsmiths.

Proving the success of your clients is crucial in showing your value to them. With this in mind, AMEC offers Agency members a range of training and resources to adopt media evaluation best practices and opportunities to engage with like-minded members.

Become a member

Resources to implement best practice media evaluation

AMEC offers a range of courses and certifications as part of the AMEC Online College. As a member, you get free access to some of the courses and member discounts for others.

Additionally, you also gain full access to best practice frameworks and toolkits to support you on your measurement journey.

Awards to share and highlight your media evaluation successes

The AMEC Awards is a global awards program held annually to recognise and celebrate the exceptional work our members do. 

This program represents an opportunity to be recognised for your work and can be invaluable in prospecting and landing new clients.

Access to local and like-minded community groups to share and learn from experts around the world

AMEC has a dedicated user group for agencies named “Common Ground”. This community of like-minded members works together to further the adoption of measurement and evaluation best practices throughout the PR agency sector.

Since its formation, Common Ground has developed several pieces of helpful content including the Agency Toolkit mentioned below.

Free content

Here’s some of our favourite resources:

• Setting the Agency Agenda in Measurement and Evaluation
• Twenty-five ways PR agencies can provide better measurement and evaluation
• Measurement 101: answering the tricky questions
• Could listening be the key to better measurement?

A host of free content for agencies can be found on the AMEC Insights Blog.

Sneak peek at member-only content

As an AMEC member, you also gain access to a wide range of member-only content not available anywhere else. Here’s a quick look at some of the content curated for agencies:

AMEC Common Ground Agency Toolkit

This is a 6-part video series aimed at small-midsized agencies and in-house communications professionals, covering important measurement and evaluation topics.

Learn more here

Get in touch to learn more and become a member

Contact Julie Wilkinson to learn more and help you explore becoming an AMEC member.