As business leaders demand strategic data-driven initiatives where proving ROI is paramount, Public Relations and Communications teams are under increasing pressure to prove their strategic value. Join Hotwire, Muck Rack and AMEC on November 18th at 3:30 GMT/ 10:30 am ET, in a conversation where we’ll explore how PR can secure a seat at the executive table by demonstrating tangible business impact.

During this chat, we’ll dive into key findings from the State of Data & Analytics in PR & Communications Report from Hotwire to discuss how PR teams at all analytics maturity levels can leverage data to demonstrate their influence. We’ll dive into the steps that PR teams need to take, versus their current state, to transform the way they are using data into a strategic asset that drives business focus and outcomes.

Key takeaways:

• Understand where PR & Comms professionals globally fall under the different stages of data and analytics maturity.

• How one of the most important dimensions of data and analytics for proving PR outcomes is widely underused by PR professionals.

• Simple actions that can be taken in the short-term to showcase ROI of PR and Communications.