Firestarter: Value of Communication the Astra Group Journey of Embracing Measurement

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Millennium Room

PT Astra International Tbk is one of the largest conglomerates in Indonesia, consisting of more than 200 companies. Astra Communications Management System, under Corporate Communications Astra, has played a key role in advocating for the adoption of the AMEC Integrated Evaluation Framework (AMEC IEF) throughout the group.

Key Takeaways will include:

  • Buy-In,
  • First Steps,
  • Implementation.