Fake news, disinformation, misinformation, propaganda, psyops, cognitive warfare, information warfare, information operations, etc. We use so many terms when we talk about the dissemination of information that is intentionally deceptive, manipulative, or designed to influence perceptions and opinions.

This raises important questions:

– Do all of these terms refer to the same phenomenon and is there an accurate way of using them?
– What are we actually tracking and analysing?
– Can we measure the spread of disinformation and its impact on audiences?
– How can media intelligence technologies help us navigate this intricate web of deceptive information so we can craft effective communication strategies?

As part of AMEC’s Measurement Month, experts from A Data Pro and Identrics will participate in an hour-long webinar where they will offer invaluable insights on how different methodologies and technologies can be used to not only detect and understand the dynamics of deceptive information but also to proactively shape communication strategies that mitigate the influence of falsehoods and foster a more informed public discourse.

For further inquiries, please email: [email protected]