2024 is shaping up to be a year of uncertainty and volatility with some key elections and societal changes, not least as a result of the rise of generative AI. We are creating more content than ever before, with this comes an increased risk of mis- and dis-information, and the heightened expectations this creates for the PR function.

– What does this environment mean for us in Communication?
– How do we adapt to it?
– How do we continue to deliver value as PR practitioners?
– How do we prove the value of our work in this complex milieu?

Join Ruepoint Co-founder and COO Raina Lazarova and her renowned guests Ana Adi (Vice President, Quadriga University) and Conor Brophy (Managing Director, Teneo Strategy and Communications) in an engaging conversation about the future of PR as part of AMEC Measurement Month.