Hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.

Agenda:

Session 1: “Has AI changed the PR measurement game?” – Richard Bagnall, Co-Managing Partner, CARMA

– The latest AI trends in PR measurement and what you need to know about them
– Putting data at the heart of your communications – from planning, to responding, to measurement and justification!
– The role of AI in PR measurement today
– The speed versus accuracy measurement paradox explained

Session 2:

“How to measure the outputs and outcomes of your PR campaigns across multiple channels” – Maya Koleva, Head of Research and Insight, Commetric

A tutorial on how to set up your multi-channel PR campaign to measure the inputs, outputs and outcomes.

Session 3:

“Understanding the impact of human values on human behaviour and the implications for communications” – Lisa Story, CSO Europe & Africa, BCW Global

Can values provide the key for communicators struggling to navigate complexity, anticipate change, and build relationships with audiences?

– An introduction to Professor Shalom H. Schwartz’s Theory of Basic Human Values that guides all human behaviour
– Why our values are a ‘ persistent truth ‘ in a world of change and uncertainty.’
– How do values vary with geography and across generations, and what are the values gaps?
– What are the seven Values Archetypes?