Contextualizing Your Measurement Approach to Deliver Maximum Impact to the C-Suite

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Lightning round, Bayfront B Room, InterContinental Miami

Demonstrating how to elevate and contextualize the metrics that you measure to deliver impact in your communications measurement.

Key takeaways include:

  • Leveraging benchmarking in measurement frameworks;
  • Aligning metrics to C-level objectives;
  • Introducing weighting into your measurement frameworks to ensure value over vanity.