Lightning round, Sevilla Room, InterContinental Miami

Attention, speed and scale are the communication battlegrounds of today. But traditional research is falling short of delivering high value insights based on real-world, real-time, real-big data. Here, we share new frameworks that are working in concert with AMEC’s IEF to make media intelligence the strategic resource of the modern era.

Key takeaways include:

• Why attention is the biggest challenge to achieving brand and communication goals;
• Why traditional research tools fall short and leave an “insight-gap”;
• How data can be evaluated in faster, more insightful ways to address this challenge;
• New frameworks that align metrics with Integrated Comms goals and contributions (IEF).