Keynote, Sevilla Room, InterContinental Miami

Using emotion to change hearts and minds. Why dashboards and charts are a strategists worst enemy. How International brands are rethinking their approach and KPIs to unleash their potential.

Key takeaways include:

• Changing the righteous focus of analysts from analysing the data to get insights to presenting intelligence that can be used;
• How net sentiment is a waste of time and what can be done about it.