Keynote, Sevilla Room, InterContinental Miami

Exploration of how Shell has built a data / insights centre to serve the needs of stakeholders and senior leadership. How data is used and the value of reputation insights in Shell’s planning and decision-making.

Key takeaways include:

• How Shell has moved from media analytics to a dynamic, integrated insights framework to inform decision-making and reputation management;
• How Shell’s insights team meets the needs of diverse stakeholders within one of the world’s biggest businesses;
• How the new insights framework was operationalised across business verticals and regions;
• What Shell has learned, and how this is relevant to research and communications best practice.