“De la medición a la evaluación: ¿Cómo demostrar el valor de la comunicación?

AMEC, which established the Barcelona Principles in 2010, seeks to educate and train on good practices that allow them to demonstrate the value they generate for the business.

In Latin America GlobalNewsGroup promotes the actions of AMEC, and this year we will be sharing with all attendees the case nominated for the “AMEC Awards 2021” (to be delivered in mid-November), innovative tools, good practices and new methodologies that we have successfully implemented for measurement and evaluation throughout Latin America.