AMEC Measurement Month Workshop – Free for PR Council Members

Digital + earned is a powerful combination and offers a whole new arsenal of metrics for agencies to prove the effectiveness of our work. And we all know that proving results to clients is the key to growing budgets. In this course you’ll learn the fundamentals of measurement and evaluation, including the terminology, tools and techniques, and how to put them to work to demonstrate impact.

Led by Johna Burke, Global Managing Director, AMEC and Jon Meakin, Chair, Agency Group, AMEC, and President, North America, Clarity, this webinar will arm agency employees at all levels with the best ways to measure and validate what we do for our clients. Participants will learn:

• Measurement basics for fully integrated programs.
• Common terminology and definitions, as well as popular platforms and tools.

Best practices for continued professional growth in analytics and measurement