Australian based media intelligence leader, John Croll, is embarking on his most ambitious project to date, the tech-led, cloud-based, start-up, Truescope. Partnering with Singapore’s most renowned media intelligence expert, David Liu, the duo will unpack the drivers behind their newest venture and how their focus on people and technology are enabling them to realise a purpose-led business with a single-minded vision.

Spanning the APAC region, John and David will share:
• How they have built a team of aligned global experts despite language and culture barriers
• How they have been able to grow, operate and scale at pace without being bound by legacy systems, and
• How the market is responding to their disruptive outlook, founded on traditional values.

Attendees will glean insights into the ‘Truescope Difference’ for the very first time as the business takes on the industry.