Trust & Expectations at a Time of COVID

Assesses the pandemic’s impact on trust among business leaders and the general public, and the financial implications of a greater strategic commitment to ESG through reputation valuation.

Key takeaways include:
Assesses the pandemic’s impact on trust among business leaders and the general public, and the financial implications of a greater strategic commitment to ESG through reputation valuation.

COVID-19 has dented the general public’s perception of trust in the US and UK. Some 65% of people still trust small businesses, way ahead of Government which remains at a consistently low 32%.

Most people disagree that employers are thinking of people more – just under half (48%) in the US agree that that employers are thinking of people more, while only 36% in the UK feel that way.

Majority of adults agree that they are changing their behaviour to lessen their impact on the environment – 62% of adults in the US and 52% of adults in the UK.

Nearly two thirds of adults polled do not believe that society will change for the better as a result of COVID-19.