Ignoring technology is not a sustainable move. PR needs to partner with Tech. In this webinar, DataScouting will provide answers to crucial questions that might be the reason why PR is slower to adopt new technology.
• Which platform/solution should we invest in?
• Should we build it or buy it?
• How will it improve our work?
• Will it grow our business?
• Will my data be safe?
AI is not here to replace PR professionals but to partner with them.