In today’s challenging world, the importance of reporting on the impact that media relations has on business success is more critical than ever. The C Suite is scrutinising every penny spent on marketing and communications to drive efficiencies and effectiveness with an eye on cutting budgets and surviving the economic turmoil caused by Covid-19.

Join this webinar where Hotwire’s Chief Development Officer, Andy West will be joined by Lucy Linthwaite at IBM and Stella Bayles at CoverageBook to discuss:

• How to measure and report on business impact from your earned media campaigns
• How to integrate PR campaigns with your broader marketing strategy to break down silos
• How to unpack what your c-suite wants to see in your reporting – and how you can deliver it