Having a strong brand story is the most impactful way to connect with consumers in today’s fragmented and complex communications landscape. The stronger a brand’s story, the more varied it can be in how it’s translated into various channels. But how do we measure a story’s true impact and learn from it? We will be discussing a new approach that will change the way we measure and tell stories in our ever-changing world.

The speaker will be answering audience questions online during the presentation.