Measuring Trust

Join Burrelles and Edelman for this insightful presenation during AMEC Measurement Month. Edelman has been measuring trust for 19 years. The 2019 Edelman Trust Barometer revealed that trust has changed profoundly in the past year – people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and government and media ( both 47 percent). During this webinar we will:

  • Look at a few of the overall highlights from this year’s study
  • Examine key findings around media
  • Consider some of the core pillars for companies to measure their trust