“Demystifying KPI’s and Measurement for PR & Comms”

A comprehensive new look communications industry guide on KPIs and measurement will be digitally published in AMEC Measurement Month.

The guide is being produced by ISBA, the voice of British Advertisers working with the Engine Group.

AMEC, the PRCA and PRWeek UK are all endorsing the Guide.

The guide is designed to show current industry best practice regarding measurement; help communication professionals set briefs and KPIs; and provide a framework to appropriately assess how effective your agency / campaign has been.