“Does Measurement Connect or Divide Communication and Marketing Functions?”

  • The event will be combination of:
  • Presentation of Media Insight best practices in measurement the sentiment in social media
  • Round table discussion where we will address the following topics:
  • How is measurement connecting different communication and marketing functions in organizations?
  • How is digitalization affecting the cooperation between PR and marketing?
  • What can PR and marketing learn from each other when it comes to measurement and effectiveness?
  • How is measurement in PR and marketing perceived by the top management?
  • Live on-line voting where the audience will answer questions relative to the topics above. We will use the data as introduction to the panel discussion.