In a digital landscape saturated with fleeting trends and ever-changing algorithms, one strategy continues to prove its worth time and time again: guest blogging.

But first what is guest blogging?

Guest blogging (or guest posting) is when you write and publish an article on someone else’s platform, usually a blog, newsletter, or publication, instead of your own.

Guest blogging offers more than just a byline. It builds credibility, extends your reach, and reinforces your position as a thought leader in your industry. And if you’re part of the media intelligence or measurement community, there’s no better place to make your voice heard than in the AMEC Alert newsletter.

Why should you consider guest blogging?

1. Contribute to knowledge sharing

At its heart, AMEC champions knowledge sharing. By contributing your insights, you’re not just promoting an idea, you’re helping elevate the collective expertise of our global community.

2. Gain visibility

Whether you’re an emerging voice or a seasoned leader, guest blogging gives you the opportunity to publish in front of new, highly relevant audiences. It’s an opportunity to raise your profile and gain recognition for your work.

3. Share ideas, spark dialogue

Guest posts are not just about what you say, they’re about starting conversations. They allow you to introduce fresh perspectives, challenge assumptions, and contribute meaningfully to the wider discourse within your field.

4. Expand your professional network

Publishing a guest article often sparks conversation which can lead to meaningful connections. From LinkedIn comments to direct emails, thoughtful content has a way of opening doors to new professional relationships and even collaboration opportunities.

5. Boost discoverability and SEO

When your article is linked or referenced, it contributes to your broader digital footprint. That means improved discoverability online and increased traffic to your own platforms, all through leveraging a respected, high-authority source.

Want to contribute to AMEC?

If you have insights, lessons, or perspectives that could benefit the global AMEC community, we’d love to hear from you. Our Insights page and then the monthly AMEC Alert newsletter is the best place for you to share your thoughts with the community and build on your presence as a thought leader.

Insights Blog

Content submitted by members will be scheduled to be posted live and amplified across AMEC social channels during each month and will feature in the AMEC Alert.

Newsletter Schedule

The AMEC Alert newsletter is published on the last day of the month that falls between Tues-Thurs of each month. To allow time for review and setup, please send your content at least one week prior to publication.

What We’re Looking For

There are no strict guidelines or formatting rules, but we prioritise insight-driven, non-promotional content. Submissions should offer value to the community, whether it’s a case study, a trend analysis, a challenge you’ve overcome, or reflections on measurement strategy. 

Articles that read like product pitches or tool rundowns without strategic context will not be accepted.

How to Submit

To contribute, simply email your article or idea to Julie Wilkinson at [email protected].

Contribute your voice. Share what you know. Grow your visibility.

Guest blogging for AMEC isn’t just an opportunity — it’s a way to lead, connect, and shape the future of our industry.

We look forward to your insights.

Any questions? Have some insights to share? Submit via e-mail to Julie Wilkinson