Maja Pawinska Sims provides a great overview of sessions to come during the AMEC Global Summit two-day virtual event on 26-27 May cover topics such as the challenges of bots, deepfakes and AI-generated video; blockchain, cryptocurrency and non-fungible tokens (NFTs); how combining data and creativity leads to award-winning campaigns; communications strategies during a pandemic; reputation management; the connection between media coverage and share price; polarisation; data governance; digital news consumption; measuring societal impact; the impact of purpose on modern business; and crisis preparedness.

As well as keynotes from global speakers, with live Q&As and virtual networking, the summit includes practical sessions and case studies from major organisations, and presentations can be watched live or on-demand after the event.

We are delighted that PRovoke are the global media partner for the Summit, see their article looking at topics at the Global Summit of Measurement and Evaluation which range from deepfakes and AI to polarisation and measuring societal impact. Read More….