Workshop H

Workshop H: “Pro-active crisis management with the help of economic-psychological approaches”
Presenters: Ingrid Moorkens, Head of products and development, AUSSCHNITT Medienbeobachtung and Robert Fekl, Head of Media Analysis, AUSSCHNITT Medienbeobachtung.
Ingrid and Robert discuss how different models of attribution can be implemented in a media content analysis and which results such an analysis may deliver. Using the example of Toyota’s world-wide recall in 2010, the workshop shows how economic-psychological approaches in a media content analysis could support pro-active crisis management.


  • How to apply different models of attribution
  • Media content analysis: How to implement models of attribution step by step
  • Presentation of the results of a case study
  • What would be a realistic budget for such an analysis?