Location: Festaal A – Vienna Marriot Hotel

In today’s world, reputation is a delicate balance. A negative customer experience shared online or a viral video exposing unethical practices can tarnish a brand overnight. Similarly, legislative changes can appear suddenly and catch businesses off guard. Most social listening & brand tracking activities are too noisy and reactive to keep pace, requiring new innovative approaches that provide the “data that matters” for a world where even real time isn’t always fast enough.
In this thought-provoking session, Ketchum will present a clear, actionable framework for modern risk monitoring, illustrated with insights and examples from the field.