Workshop D

Upping the Game: How to put a measurement system into a PR consultancy.

AMEC’s CEO says he receives telephone calls and requests for meeting every week from firms especially PR consultancies wanting to take measurement more seriously. In the session PR professionals and measurement specialists will share thinking on how to develop a measurement framework.

How does a PR consultancy start the process of developing a measurement system or framework?
What will a measurement framework look like and how measurement companies can help.
Getting client and employee buy-in.
How to work with an AMEC measurement company.
Moderator: Andy West, Group Chief Development Officer, Hotwire Communications.


Sara Blazquez, Managing Director, Burson-Marsteller, Spain.
Johna Burke, Executive Vice-President, BurrellesLuce.
David Gribnau, Chairman, Association of PR and Communications Consultants in The Netherlands.
François Van Dyk, Operations Manager, Ornico Group.
Helen Widmark, Media Analysis Manager, Retriever Sverige, Stockholm.