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International association for the measurement and evaluation of communication
Nicole has a proven track record of looking beyond metrics and developing analytics programs with a direct impact on strategy and business outcomes. Nicole’s expertise lies in being able to tell a holistic data story across an audience’s journey. At Ketchum, Nicole leads a team of analysts across North America overseeing 13 sectors. Nicole is a frequent speaker at events where she focuses on the future of analytics and the role it plays in the evolving communications landscape. Nicole is Chair of AMEC NA and was named one of the top 25 innovators in America by PRovoke Media in 2016.
Job Title: Senior Vice President, Analytics, Ketchum
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