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International association for the measurement and evaluation of communication
Matthew Walmsley has over 25 years’ marketing communications and behaviour change experience. He spent the first 15 years in world class commercial sector organisations, working on major household brands across the snacks, drinks, cosmetics and digital sectors. For the past 15 months he has led the insight, evaluation and behavioural science function underpinning policy and communication programmes on Covid19 and all No.10 priority campaigns at the Cabinet Office. Prior to this he was responsible for health marketing behavioural programmes across smoking cessation, obesity, mental health and effective public use of health services including Change4Life, Be Clear On Cancer, Every mind Matters and Flu and NHS Help Us Help You. He has led a team of strategists, researchers and analysts to create innovative behavioural programmes and to prove and improve their effectiveness of across DHSC and PHE since 2011.
Job Title: Deputy Director Insight, Evaluation and Behavioural Science, UK Government Communication Service
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